LOreal Paris Elvive Colour Protect Caring Shampoo 400ml

The science of coloured hair

Repeated washing, sun exposure, pollution and external aggressions can make coloured hair more sensitive. With time colour fades, losing its shine and intensity.

The secret to colour protection

The L’Oréal laboratories have created a formula which acts on 3 Dimensions of colour – Intensity, Luminosity, and Reflection:

1 Maintains Colour Intensity: The new Colour-Seal Elixir™ has been developed to intensively condition, to help protect colour from fading and preserve its intensity.

2 Protects Hair: The formula enriched with UVA/UVB Filters protects coloured hair from external aggressions. Hair looks full of life.

3 Prolongs Radiance: The formula with Concentrated Nourishment intensely nourishes the hair and smoothes its surface. Shine is revived and radiance is prolonged.